In this compelling episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Funnel no longer exists, as well as various other facts concerning modern B2B marketing. We talk about exactly how the purchasing trip is currently entirely fragmented and also the manner in which area structure can aid marketers retake control of the d… Read More


In this hard-hitting episode on the B2B eCommerce Podcast I shared my considering why the Sales Channel no more exists, and also other truths concerning contemporary B2B advertising and marketing. We go over exactly how the purchasing trip is now completely fragmented and the way that area structure can assist online marketers retake control of the… Read More